Rick Evans

Since starting my career in 2007, I’ve worked with a wide variety of employers and brands. After spending the first 10 years of my career on the brand side in in-house marketing, digital and innovation roles, I pivoted to the agency world where I have spent the last seven years as a strategist across brand and experience.

Most of my strategy and innovation projects are under non-disclosure agreements, but here are a few of my favorites to give you an idea of what I’ve worked on:

• Helping IKEA envision a new future of membership and customer engagement in alignment with its changing business needs including aiming to become a fully circular company by 2030.

• Creating a brand universe and go to market strategy for Bacardi’s Tequila Cazadores that resulted in double-digit sales growth.

• Reframing the opportunity for Barclays Pride sponsorship to help senior leaders rethink LGBTQ+ engagement with a powerful multi-year strategy that could allow the brand regain its leadership position in the financial services sector. Actual client feedback: “groundbreaking,” “f*cking amazing.”

• Created a brand from scratch in three weeks for a nearly 200 year old UK interiors company that launched shortly after in a pop-up at Selfridges.

Outside of my paid clients, I’ve also served as a mentor for UK clean energy startups with Unreasonable, been a judge for the Eurobest Young Creatives awards and provided more than $24k worth of strategy and marketing services pro-bono to environmental and conservation non-profits through Patagonia Action Works (some of which you can see listed here).